Alma Media > TARGETING

TARGETING

Alma offers advertisers versatile targeting solutions to reach the desired target group both through direct sales and programmatic buying.

The targeting is based on Alma’s own, ie first-party data. Alma Media users form a network of profiled browsers where the advertiser can precisely target the message to the audiences they want.

Learn more about targeting

Ask for more specific categories on media sales

TARGETING + 5% / CPM

About demographics

  • Gender
  • Age

Training

GEO

Device

Operating system

TARGETING + 15% / CPM

About demographics

  • Housing
  • Housing
  • House type
  • Income categories

Areas of interest

  • Life situation
  • Hobby
  • Lifestyle
  • Entertainment and leisure
  • Sports and exercise
  • Travel
  • Housing category 1
  • Motoring category 1

Pre-made contextual targetings

Media / Section

TARGETING + 30% / CPM

About demographics

  • Professional status
  • Entrepreneurship
  • Company size
  • Working sector

Areas of interest

  • Economy and work
  • Housing category 2
  • Motoring category 2

Customized targeting

TARGETING + 5% / CPM

Demographics

  • Sex
  • Age

Education

GEO

Device

Operating system

TARGETING +15% / CPM

Demographics

  • Housing format
  • Housing type
  • House type
  • Income categories
  • Professional status
  • Entrepreneurship
  • Company size
  • Working sector

Areas of interest

  • Life situation
  • Hobby
  • Lifestyle
  • Entertainment and leisure
  • Sports and exercise
  • Tourism
  • Housing category 1
  • Driving category 1
  • Finances and profession

Premade contextual targeting

Media / Section (Alma Businessmedia)

TARGETING + 30% / CPM

Areas of interest

  • Housing category 2
  • Driving category 2

Customized targeting

TARGETING + 5% / CPM

About demographics

  • Gender
  • Age

Education

GEO

Device

Operating system

TARGETING + 15% / CPM

About demographics

  • Housing type
  • Housing method
  • House type
  • Income categories

Areas of interest

  • Life situation
  • Hobby
  • Lifestyle
  • Entertainment and leisure
  • Sports and exercise
  • Tourism
  • Housing category 1
  • Motoring category 1

Pre-made contextual targetings

Media / Segment (Iltalehti, Telkku, Kotikokki.net)

Kotikokki pre-made contextual targetings

TARGETING + 30% / CPM

About demographics

  • Professional status
  • Entrepreneurship
  • Company size
  • Working sector

Areas of interest

  • Economy and work
  • Housing category 2
  • Motoring category 2

Customized targeting

Targeting opportunities

  • Social Display Format: Alma Consumer network only
  • Performance-based advertisement: Alma network only

Demographics:

Gender Gender – Men
Gender Gender – Women
AgeAge – 45-54
AgeAge – 55-64
AgeAge – 35-44
AgeAge – 25-34
AgeAge – 65+
AgeAge – 18-24

Areas of interest:

Automotive  Motor enthusiasts 
Career  Work life 
Entertainment  TV & Movies 
Entertainment  Music & Concerts 
Entertainment Literature
Entertainment  Parties 
Entertainment  Pop culture & Celebrities 
Entertainment  Restaurants 
Food and drinks  Cooking 
Hobbies  Boats 
Hobbies  eSports & Video games 
Hobbies  Hunting & Fishing 
Hobbies  Outdoor activities 
Hobbies  Pets – Dogs 
Hobbies  Pets 
Hobbies  Photography 
Hobbies  Science 
Housing  Gardening 
Housing  Home & Garden 
Housing  Interior Decorating 
Housing  Renovations 
Housing  Cabins and vacation homes
Lifestyle  Beauty & Makeup 
Lifestyle  Environment & Ecology 
Lifestyle  Family and parenting 
Lifestyle  Fashion 
Lifestyle  Health & Well-being 
Lifestyle  Pregnancy and babies 
Sports  Exercise 
Sports  Sport followers 
Technology  Consumer Electronics 
Technology  Information security 
Technology  Technology & Computing 
Technology  Technology & Computing 
Travel  Travelling 

Regional targeting:

Provinces:

  • Uusimaa
  • Pirkanmaa
  • Southwest Finland
  • Northern Ostrobothnia
  • middle-Finland
  • Satakunta
  • Ostrobothnia
  • Kanta-Häme
  • Northern Savonia
  • Lapland
  • Päijät-Häme
  • Kymenlaakso
  • Southern Ostrobothnia
  • South Karelia
  • North Karelia
  • Southern Savonia
  • Central Ostrobothnia
  • Kainuu

Cities:

  • Helsinki
  • Espoo 
  • Tampere 
  • Vantaa 
  • Oulu 
  • Turku 
  • Jyväskylä 
  • Kuopio 
  • Lahti 
  • Pori 
  • Kouvola 
  • Joensuu
  • Lappeenranta 
  • Vaasa 
  • Hämeenlinna 
  • Seinäjoki 
  • Rovaniemi 
  • Mikkeli
  • Porvoo
  • Salo
  • Kotka 
  • Kokkola
  • Hyvinkää
  • Järvenpää
  • Lohja
  • Nurmijärvi
  • Tuusula
  • Kirkkonummi
  • Rauma
  • Kerava
  • Kajaani
  • Kaarina
  • Nokia
  • Ylöjärvi
  • Kangasala
  • Savonlinna
  • Vihti
  • Riihimäki
  • Raasepori
  • Raisio
  • Imatra
  • Lempäälä
  • Raahe
  • Sastamala
  • Hollola
  • Sipoo
  • Siilinjärvi
  • Tornio
  • Mäntsälä
  • Pirkkala

See segment sizes: Targeting – Alma Media